Post-pandemic, theatres have struggled with footfalls and only big-budget films have seen success, with many opting to wait for OTT releases due to high ticket prices. Experts suggest reducing ticket prices and exploring differential pricing based on the film’s cast to attract more audiences.Will lower ticket prices boost box office collections?
Post-pandemic, theatres have struggled with footfalls and only big-budget films have seen success, with many opting to wait for OTT releases due to high ticket prices. Experts suggest reducing ticket prices and exploring differential pricing based on the film’s cast to attract more audiences.