Bollywood’s use of block bookings to inflate box office numbers has surged due to the significance of OTT platforms and satellite networks in determining a film’s success. This practice helps secure higher acquisition prices for digital rights. However, heightened scrutiny from streaming services and the trend of direct-to-digital releases may reduce reliance on such tactics.The rise of block bookings in bollywood
Bollywood’s use of block bookings to inflate box office numbers has surged due to the significance of OTT platforms and satellite networks in determining a film’s success. This practice helps secure higher acquisition prices for digital rights. However, heightened scrutiny from streaming services and the trend of direct-to-digital releases may reduce reliance on such tactics.