‘Squid Game’ became a global sensation, resonating particularly with Indian audiences due to its themes of financial hardship and societal expectations. The show inspired Indian brands to incorporate its themes into marketing campaigns, while also raising concerns about its violent content. Its success highlighted the importance of high-quality storytelling and universal themes in crossing cultural barriers.The impact of ‘Squid Game’ in India
‘Squid Game’ became a global sensation, resonating particularly with Indian audiences due to its themes of financial hardship and societal expectations. The show inspired Indian brands to incorporate its themes into marketing campaigns, while also raising concerns about its violent content. Its success highlighted the importance of high-quality storytelling and universal themes in crossing cultural barriers.